Like most of freelancers and soloprenuers you sat down with your favorite app or just a pad and pen to set out the goals for your business in the coming year. Maybe you want to earn more income or work with different clients. You might want to structure your business so that no one client of mine will make up more than 25% of my monthly income. (Remember what happen to Sterling Cooper when they lost Lucky Strike?) You never want to be in a position where losing one client will send you to the poor house.
Taking My Freelance Business to the Next Level
I listen to several podcasts, webinars, taken several online courses and read hundreds of blog posts about freelancing, copywriting and passive income. At times, it is hard to know exactly what advice to follow.
December is typically a slow month, which makes it is a good time to sit down and figure out which direction your freelance business should take.
I was inspired after listening to the Seanwes podcast – Episode +8: You Have One Life – Set Bigger Goals.
What can you do in the next 12 months to create the kind of business that will give you the income and lifestyle you want and deserve. Start now!
Start by deciding what you want, then plan what you need to do to achieve those goals. That’s what I did. And I came up with some interesting results.
Setting My Freelancer’s Business Goals
- Set an income goal. Don’t say I want to make more money. Write it out in BIG, giant red letters. I want to make $100,000 this year.
- Personal Goals: Live a healthier lifestyle, with less stress.
- Travel! I want to visit my friends in Ireland and attend a few high-profile industry events.
Income Goal: $75,000
As they say: “It’s all about the Benjamins.“They also say: “Don’t work for free!”
My needs are simple. I don’t need to make millions. First, I have to stop being afraid to charge higher prices. This is a common freelancer problem. READ: Justifying Higher Rates With Value-Based Pricing
Working with clients isn’t enough. I also want to make more of my income from passive projects and reduce my dependence on client work.
Increase Passive Income
- Creating digital and other products,
- Possibly an online course.
Projects and Growth
- Focus on Content Marketing to attract the right customers to my websites/business
- Build email list to 2500-5000
- Create ebook and other resources for email sign up freebies
- Create marketing plan and editorial calendar to keep me on track
- Create Landing Pages that focus on my main niches: hospitality, retail boutiques, and entertainment
Marketing and Promoting My Business
- Spend at least 10 hours a week marketing my business. That includes following up leads and attending local networking events.
- Pitch well-known publications for articles and guest posts
- Partner with web designers and agencies for web content copywriting projects
Productivity and Work Flow
I also want to write enough evergreen content, blog posts, and social media updates so that I am 2-4 weeks ahead on recurring clients work. I found out the hard way that you can easily find yourself in an emergency situation with a power outage, no internet service sick in bed with the flu.
Create and stick to an editorial calendar for writing and publishing to my websites
There are only 24 hours in each day and you need to sleep and eat at some point. Why set goals that will allow you to make the same income you made at your full-time job when you can choose freedom and live the freelancer’s lifestyle?
Taking Care of Me, Myself, and I
- Walk 30+ minutes daily
- Stretch every morning
- Break up my routine by working in one of my secondary offices (Starbucks or the library) or a co-working space
- Drink 8 glass of water
- Cut back on my sugar intake
- Save 3+ months income for an emergency fund (Nothing causes stress like not being able to pay your bills and buy food.)
Ireland or Bust!
This list will change over the next 12 months. There will be additions and adjustments to my plans and goals, but it all comes down to me sitting in an Irish pub in Dublin within the next year.